Trouver une ressource (Nouvelle version du moteur, plus rapide & pertinent, essayez le !)
Vous ne trouvez pas de réponse à votre problème ? Alors posez la question dans le forum.
Souvenez-vous qu'il n'y a jamais de question bête, mais rester dans l'ignorance parce que l'on n'ose pas poser une question, ça c'est une erreur !
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
Synopsis
Surefire, down-and-dirty guerilla marketing tactics for any business
No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.
Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire-401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to:
- Outwit, out-market and out-sell your competition every time
- Wage champagne marketing and promotional campaigns on a beer budget
- Develop a solid marketing plan and stick with it
- Motivate and reward your employees for maximum sales results
18,84
€
17,9
€
Classé sous : Marketing, Sales, Competition, Tactics, Promotional
|
|